Full Page Design
The big advantage of a full-page design is that you can say more. In the world o
f marketing, if your copy is good, “the more you tell, the more you sell.” On a full page, you can really convey the importance of why the seminar invitation recipient must come to your presentation. You have sufficient room to have catchy and compelling bullet points, graphics, your photo and biography and make a first class best attempt at gaining attendance.
Additionally, 20 years of direct mail tests by “Inside Direct Mail” (the #1 researcher of direct mail results) shows that items in envelopes will outperform self-mailers (postcards, tri-folds, etc.)
|“I used NF’s turnkey mailing service to do my first seminar. I mailed 3,000 pieces to the recommended target audience within a three-mile radius of the seminar site. I received 18 reservations of which all attended. Twelve of the buying units in attendance scheduled appointments. Each of the first four appointments had more than $1 million in investable assets, including a gentleman with nearly $7 million in company stock that he wanted advice on how to diversify.”
Michael C., Bethlehem, PA NJ
We can format similar invitations for any professional seeking to target any audience. However, please understand that the invitations below have been tested, re-tested and optimized. If we provide our seminar invitation system for you, you will need to supply all text.
We already have tested and proven invitations for investment and insurance professionals:
- Annuity seminar
- Long-term care seminar
- Senior seminar for comprehensive financial planners
- Estate planning seminar
- IRA Distribution Planning
If you are an NASD licensee, see “Why NASD licensees want to use postcards“